Are young people fed up with the ‘news’? America’s Surprising Investigation

Strong points

6 out of 10 young people are victims of fake news
Young people don’t like talking about the news with family and friends
45% of people rely on traditional media for information

New Delhi. Where is your look, I have news It’s time to wake up to media companies that have such ambiguity. In fact, today, any content curated not just in India but across the globe is crafted with youthful thinking in mind. From social media platforms to various portals, OTTs, businesses and media channels, from language to presentation, keep one thing in mind as to how it can appeal to young people. But have we been able to decipher this formula?

In what direction is the relationship of young people to information changing, are media institutions able to take their pulse and if young people are underestimated. A recent survey was conducted to find answers to all these questions. In this US survey, 79% of Americans said they had watched the news but were not very satisfied with what they saw. The survey was conducted among young people between the ages of 16 and 40, with the oldest being referred to as Millennials and the youngest referred to as Generation Z or Gen-Z. This survey was carried out as part of the Media Insight project.

Interested in watching “News”?

Changing the way young people look
This report shatters the idea that young people are not interested in news. This view, which is based on data showing that only young people, not old people, watch TV news and read newspapers. Michael Bolden, executive director of the American Press Institute, says young people are more concerned about the news than people realize. There is social media but also traditional media.

news content

Where do young people get their information from?
About 71% of young people in this age group get news from social media. However, the medium is different, as Facebook is no longer the only medium. A third of young people know and understand news from YouTube and Instagram every day, and a quarter from TikTok, Snapchat and Twitter. At the same time, around 45% say they rely on traditional media such as television, radio and newspapers for information. It was said that a quarter of young people also pay the price of at least one medium, such as a newspaper or magazine, and that an equal number of young people also contribute financially to a non-profit news organization. . .

young people think about the news

Do young people not appreciate the news?
When it comes to liking the news, only 32% think that way. While this figure was 53% until seven years ago, this means that there is a sharp drop according to young people. There are very few young people who enjoy talking about the news with their family and friends. Likewise, people’s minds are clouded by news of people saying that the longer they stay online, the worse they feel.

fake news site
The problem here is also the spread of misinformation about the issues, which 6 out of 10 young people fall victim to. The media, politicians and social media companies are held equally responsible for fake news. Although experts say it may be a shocking thing for the media who deal with fake news themselves, but this thought of youth cannot be ignored.

how to increase interest

What are its solutions?
As a solution, it was suggested that media organizations clarify what they do, how they make editorial decisions and how government works and remind leaders of their responsibilities. Not only that, it was also said in the survey that the opinion of journalists in the news emerged as a big issue. News that does not talk about the problem, but becomes the problem itself – was also denied by young people. The endless debate that takes place on the news channels is an example in which people of two opposing ideologies are made to fight one way or another. Recently, new CNN boss Chris Licht asked his network to tone down the heated debate a bit.

Keywords: media report, New, social media

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