Diwali Announcements Part 4, Marketing and Advertising News, AND BrandEquity

Not Just a Festival of Lights: The Diwali Commercials, Part 4.

Diwali may have passed, but its essence still remains, as does the latest group of branding campaigns for this festive season. As these brands’ marketing departments prepare for the Christmas and New Year campaigns, take a look at what they’ve been up to for Diwali.

Zee Cinema

Zee Cinema’s “Rehna Hai Saath Saath” campaign celebrates the spirit of unity, belonging, hope and positivity. Through this campaign, the channel aims to foster a deeper connection with its viewers by using topical and relevant truths.

It includes a series of three branded films that shines a light on a range of emotions experienced by people during the Covid-19 pandemic. Capture the feeling – ‘Ek daur se guzar ke hi humein pata chala, saath rehne ki ahmiyat‘, these stories highlight how much we cherish the connection with each other more than ever.

Grip Invest

The “Invest in India” campaign enables users to invest in companies that are building India in a whole new way. It highlights the ability of small investments to empower the country in various ways and create the assets that the country needs.

The video shows how users have invested in opportunities with companies like Stanplus to help them get more ambulances on the road, or with Yulu and IPLTech Electric to make electric vehicles or AUS to activate drones for industrial applications. , etc.

Ferrero Rocher

Ferrero Rocher’s “Make Diwali Golden” campaign focuses on “golden moments together” and celebrating tomorrow. It builds on the idea of ​​connecting with your loved ones, getting together and creating golden memories and explains how Ferrero Rocher creates precious memories on Diwali.

Through its digital campaign, Vi communicates to “Search” from screens this Diwali and spend it with family instead of phones. It emphasizes the importance of virtual platforms while encouraging real conversations on special occasions.
Axis Bank

Axis Bank’s “Pause the Bargain” campaign aims to highlight the difficulties of small and medium-sized enterprises and to mobilize sentiment to support SMEs in these difficult times.

This stems from the idea that as Indians our love for haggling while shopping is legendary, but today as a society we all need to step up as a nation and put a stop to this practice. centuries-old in solidarity with those whose livelihoods depend on their small local businesses.

Also check out parts 1, 2 and 3 of ETBrandEquity.com’s Diwali 2021 compilation!

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