Hyundai Motor, Steven Gerrard and BTS call for a united world for sustainability on the road to the 2022 FIFA World Cup™

“The ‘Goal of the Century’ campaign aims to unite the world for sustainability, inspired by the pure value of team spirit and solidarity created by the universal love of football,” said Thomas Diagram, Global Chief Marketing Officer and Head of Customer Experience Division at Hyundai Motor. “At Hyundai, we will continue to strive to help humanity in a meaningful way at a time when it is more important than ever to come together for the healthy and sustainable future of our planet.”

To drive the “Goal of the Century” campaign, Hyundai Motor is introducing “Team Century”, a newly formed group of ambassadors who will promote various environmental and social sustainability projects throughout 2022. England national team player Steven Gerard will lead “Team Century,” joined by BTS, Afghan refugee soccer player and Danish UNESCO ambassador Nadia NadimAmerican fashion designer Jeremy Scottcontemporary italian artist Lawrence Quinndocumentary photographer Nicky Wooand Boston Dynamics Spot® robot. Additionally, Hyundai also plans to unveil four regional ambassadors in the coming months.

To watch the campaign manifesto film, please visit the official Hyundai Motor YouTube channel at www.youtube.com/HyundaiWorldwide.

SOURCEHyundai Motor Company


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