ITV Announces Fresh Cuts Filmmakers for Black History Month 2022


After over a hundred submissions, ITV today reveals the five producers/directors who have been commissioned to create films as part of the Fresh Cuts strand of Black History Month 2022.

ITV opened submissions for the Fresh Cuts strand, which gives emerging black filmmakers the chance to get their first ITV commission, in March 2022 with a call for producers/directors to pitch innovative and contemporary ideas capturing black Britishness.

At Sheffield DocFest today, ITV showcased the five shortlisted filmmakers – Louise Coleman, Yemi Adegbulu, Daniel Dempster, Jason Osborne and David Adeyemi – who were commissioned to create the films for the strand, their first full-length 60-minute documentary in network for ITV.

Recent research from the Creative Diversity Network showed that black directors make up just 1.6% of the industry. As the UK’s largest commercial broadcaster, ITV continues to be committed to improving on-screen and off-screen representation. This includes giving more off-screen talent the opportunity to progress and earn credits in senior production roles, whether through Step Up 60, or the Diversity Commissioning Fund. ITV, or new films like Fresh Cuts.

Fresh Cuts commissions include Our Jubilee (w/t), an alternative social history of Britain through the stories of black Britons in the Queen’s Jubilee years, directed by Jason Osborne. Jason transitioned into the world of film after working in various corporate roles. He is an inaugural recipient of the Netflix Documentary Talent Fund and co-founder of Project Must Entertainment, an independent production company focused on documentary, scripted, factual, digital and music projects.

Louise Coleman’s film The Bottom Line (w/t) explores the popularity of the controversial Brazilian butt lift surgery. During the pandemic, Louise co-founded Verbatim Film Agency, a creative film and video collective representing people from black and minority ethnic communities and disadvantaged backgrounds.

Yemi Adegbulu explores tattoos in black culture in Ink to Skin (w/t). In 2022, Yemi was funded and mentored by The Roundhouse for her directorial debut “Keeping Grandma” – a documentary based on her family’s eight-year fight to keep her grandmother in the country.

Daniel Dempster is the creator of Everyone Can Rap (w/t) in which ordinary people learn to rap in order to express themselves. Daniel is passionate about celebrating black talent. He has previously worked on shows like The Rap Game and Chasing The Dream.

Black British and Basketball (w/t) is a documentary created by David Adeyemi that follows the journey of two basketball players and their teams through the Ball Out 3×3 basketball tournament, highlighting the importance of sport in black communities and its square. in the British sporting landscape. David has worked in production for over six years. He got his first TV credit through Mama Youth Project.

The installment was commissioned by Factual Entertainment Commissioning Editor Satmohan Panesar. Producers/directors will be housed at Multistory Media, part of ITV Studios, with support and training from the ITV Creative Diversity team.

Satmohan Panesar said: “From Brazilian butt to conversations about tattoos in the black community and even looking at the Queen’s Jubilee through the lens of black history. This installment will present a fascinating and unique narrative.

“We are truly proud to provide a platform for black filmmakers to tell compelling contemporary stories about being black today.”

Overseeing ITV Studios and MultiStory Media, Lara Akeju, Executive Producer (on secondment from her role as Entertainment Commission), said: “Giving a platform for black filmmakers to tell their authentic stories of the black British experience is really exciting.

“We selected an incredibly talented group of filmmakers, all from very different backgrounds. Fresh Cuts will allow them to showcase their unique skills and I’m confident the programs they produce will accelerate their careers.”

Tim Carter, CEO of MultiStory Media, said: “There’s nothing more exciting than identifying and nurturing the next generation of rising stars and new voices, and MultiStory is privileged to build a relationship with these talented directors.”

Nahrein Kemp, Creative Diversity Partner, ITV said: “We are very proud to partner with ITV Studios and Multistory Media and work with these 5 talented filmmakers. Fresh Cuts represents the best of ITV – bold, distinct and exciting. We can’t wait to see what our audience thinks of the films.

About Sheffield DocFest

Sheffield DocFest is the UK’s premier documentary festival and one of the world’s most influential markets for documentary projects. We champion and showcase the breadth of documentary form – film, television, immersive and art – in the bustling city of Sheffield each June. We offer creators and audiences a place to inspire, debate, grow, learn and challenge. Our programming represents our core values ​​- creativity, empathy, freedom, inclusiveness and internationalism.

In 2021, DocFest held a hybrid edition, with over 45,000 virtual and in-person attendances and 2,056 industry delegates from over 70 countries. The 29th edition of DocFest will take place primarily in person, bringing documentary makers, professionals and the public back to Sheffield from June 23-28, 2022.

Sheffield DocFest is made possible through the support of our partners, funders and sponsors including major funders BFI, Arts Council England and Sheffield City Council.

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