Youtube Effect documentary trailer examines radicalization
There have been plenty of great documentaries over the past few years that have shed light on the crazy rabbit hole that modern society lives in. Especially when it comes to the world of misinformation. Now the upcoming documentary The YouTube Effect is about to show the role of Google and YouTube in this growing problem. The film is directed by Bill and Tedit is alex winter and will debut at the Tribeca Film Festival on June 11, 2022. Along with this announcement, we also received a new trailer for the film.
The YouTube Effect “examines how the platform has become a lightning rod for online radicalization, surveillance, algorithmic capitalism, the proliferation of misinformation and, of course, influencers and cat videos.” The minute-long trailer tells us how the service has gone from a loophole for content creators to one of the worst disinformation offenders in these nascent political times. We see when Google bought YouTube and how that started the platform down the path it is following today focusing on the dreaded algorithm, views and likes. The documentary refers to what we currently find ourselves in as the “disinformation apocalypse.” This documentary explains how the current state of YouTube and Google has made society worse and how we are running out of time to correct the current trajectory it has put us on.
The dotcom bubble is a very real thing and when we engage in this generally hate-based well of disinformation, a piece of humanity joins in. Platforms like YouTube have given the world a lot of positives, which this documentary also seeks to address, but YouTube feels so different when compared to the platform just a few years ago. Recent world events have brought to light dark corners of the platform that have gone unchecked for years and, as the documentary says in the trailer, there are things people can look up to. get some on YouTube that they couldn’t get away with on TV. . There is much of the world that believes the Earth is still flat, the US election was stolen, and the COVID pandemic was a hoax. YouTube, unwittingly or not, played a big part in this conversation. While distrust of mainstream media is at an all-time high, YouTube has taken advantage of this chaos and this trailer effectively shows it.
It’s definitely going to be interesting to see what Winter brings to this documentary considering he’s best known for his acting roles in movies like the Bill & Ted franchise. However, Winter has done various projects for decades and has a significant YouTube connection when he directed Smosh: the movie in 2015. Splash was one of the first YouTube channels to hit the platform hard and is still one of the most popular channels to this day. Speaking of his upcoming documentary, Winter said, “I am honored and grateful to bring a film to Tribeca for the first time. The festival is revered for its sophistication and cultural acumen, making it the perfect location for a documentary on the global impact of tech titans YouTube and Google.”
The YouTube Effect premieres at the Tribeca Film Festival on June 11, 2022. Hopefully, we’ll have a broad release date for the documentary soon. Until then, you can watch the full trailer for the documentary and read its full synopsis below.
Directed by Alex Winter (Bill & Ted Face The Music, Showbiz Kids, The Panama Papers, Zappa), the feature-length documentary takes viewers on a timely and captivating journey into the cloistered world of YouTube and its parent company Google; investigating the rise of YouTube from its humble beginnings in the attic of a pizzeria to its explosion on the world stage, becoming the largest media platform in history and sparking a cultural revolution, while creating a massive controversy in the age of misinformation. In the fourth quarter of 2021 alone, YouTube brought in $8.6 billion in advertising revenue, a 25% increase in its annual results. While traditional media is struggling, YouTube is booming.
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